Product Management

Product management helps manage the entire product lifecycle, from product conceptualization to pricing to product positioning among consumers. The goal is to develop superior products and services to retain and attract more customers. Customer centricity is an essential aspect of product management. Product managers also need to understand how to convert the voice of the customer into product or service attributes. The program would also cover how to develop shared understanding within and across teams in the organization to align product management with customer requirements.

Pedagogy :

The course will involve classroom teaching, case studies, exercises, video clips, and assignments.

 

Program Chair: Prof. Neeraj Pandey

Program Co-Chairs : Prof. Vartika Srivastava

Upon Successful completion of the program, 

The program aims to help participants learn different dimensions of product management and apply them in current market conditions.

  • Product Management - A Primer, Product planning and road mapping; Role of Product Managers
  • Market analysis: Finding white spaces and ideation
  • Product Marketing, Product market study,
  • Product pricing strategies; Customer insight for product innovation
  • CLV and GTM strategy
  • Product lifecycle management
  • Product strategy development; Managing partner ecosystem and channel marketing
  • Emerging areas in Product Management

The program is primarily designed for aspiring and working product managers, marketing and sales executives, trainers, consultants, and executives working in other functional areas.

  1. Registration fees include the following:

    For all the participants:

    • Classroom sessions
    • Reading material
    • Registration kit
    • Internet and Library access
    • Hard Copy Certificate for Course Completion at the end of the programme

    Residential participants:

    • Single occupancy AC rooms in the MDP hostel
      Check-in and check-out time: The earliest check-in time 3.00 pm (one day before program commencement
      The latest checkout time is 10.00 am (one day after program completion)
    • Tea, breakfast, Lunch, dinner in working hrs.

    Non Residential participants:

    • Breakfast, Working Lunch, tea & snacks

  2. Refund policy

    Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.

  3. Individual Registration

    If you wish to register & make payment, please click here Register

  4. Company-sponsored / Bulk Registration:

    • In the case of company-sponsored candidates, please share the nomination list and GST details to program@iimmumbai.ac.in for invoice generation.

      Download the INVOICE DETAILS FORM

    • Note: Discount is applicable for 5 or more participants from same organization against invoice.

Course Details

Mode Offline / IIM Mumbai
Duration 3 Days
Programme Dates Aug 29, 2024 to Aug 31, 2024
Program Chair Prof. Neeraj Pandey
Program Co-Chair Prof. Vartika Srivastava

Download Brochure

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