Digital Marketing for Competitive Growth

• Understand the strategic importance of digital marketing for business growth.
• Develop and oversee effective digital marketing strategies.
• Utilize data analytics for informed marketing decisions.
• Stay abreast of emerging trends and technologies in digital marketing.

• Strategic Digital Marketing Fundamentals: Introduction to Digital Marketing, Evolution and significance of digital marketing, Key concepts, terminologies, the role of digital marketing in achieving competitive advantage.
• Developing a Digital Marketing Strategy: Aligning digital marketing with business objectives, Conducting a SWOT analysis for digital marketing, Strategic planning, and goal setting
• Case Studies and Best Practices: Analysis of successful digital marketing strategies, Interactive discussion on real-world applications
• Search Engine Optimization (SEO): Fundamentals of SEO, On-page and off-page SEO techniques, Keyword research and analysis.
• Search Engine Marketing (SEM): Introduction to SEM, Google Ads, Campaign planning and management.
• Social Media Marketing: Role of social media in digital marketing, Developing a social media strategy, Content creation and curation
• Advanced Digital Marketing Techniques and Integration
• Content Marketing: Importance of content marketing, Creating a content marketing strategy, Types of content and content distribution channels
• Email Marketing: Basics of email marketing, building an email list, Crafting effective email campaigns
• Influencer and Affiliate Marketing: Understanding influencer marketing, Identifying, and collaborating with influencers, Basics of affiliate marketing.
• Data Analytics and Marketing Metrics: Role of data in digital marketing, Key performance indicators (KPIs) and metrics, Tools for digital marketing analytics
• Digital Marketing Automation: Introduction to marketing automation, Tools and platforms for marketing automation, Benefits of automation in digital marketing
• Emerging Trends and Ethical Considerations: Overview of emerging trends and technologies, AI, machine learning, and voice search in marketing, Ethical issues in digital marketing, Data privacy, and protection regulations (e.g., GDPR)
• Course Wrap-Up and Integration: Integrating digital marketing with overall business strategy, developing a comprehensive digital marketing plan, Group activity: Creating and presenting a digital marketing strategy, Peer review and feedback session

Senior managers and executives working in digital marketing space

1. Registration fees include the following:

   For all the participants:

   • Online sessions
   • Online study material
   • Certificate for course completion

2. Refund policy

   Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.

3. Individual Registration

   If you wish to register & make payment, please click here Register

4. Company-sponsored / Bulk Registration:

   • In the case of company-sponsored candidates, please share the nomination list and GST details to program@iimmumbai.ac.in for invoice generation.

     Download the INVOICE DETAILS FORM

   • Note: Discount is applicable for 5 or more participants from same organization against invoice.