Corporate Strategies for Business Success

The marketplaces in a globally connected world are witnessing an intense competition among the firms to win over the customers, who are more knowledgeable and demanding than ever. The modern-day business is thus becoming very competitive and complex and it is important for the managers to have a firm grounding and good understanding of the markets they belong to. The economic environment of business along with government policies regulating production, trade and competition can have profound impact on the company level performance. Therefore, to survive and to grow in such a competitive scenario, the managers must acquire special skills to formulate corporate strategies for sustained profitability in business in a volatile and dynamically changing market conditions.