Experimentation Design for Innovation and Business Growth

Have you ever wondered why despite developing customer experiences, evaluating new plans of action, creating new brands and offers, even the most experienced executives and top firms, are not able to reach their potential? Instinct, experience, and information alone don't work. So what does work? Running controlled business experiments. Business experimentation is—rightfully—framed as a gold standard by scholars and leading practitioners. However, it is yet to find its way into most firms’ day-to-day strategy. Although many businesses are aware of the importance of experimentation and analytics in decision-making, few have the resources to properly deploy a sophisticated analytics programme. This is further complicated due to humongous data availability in today's world. The training program is designed to impart deep understanding of business experiments - design and analysis and its application in decision-making across all business domains. Specifically, the training program will also focus on online experimentation and A/B testing to strengthen relationships with internal and external stakeholders.