30 hrs (10 sessions)
A strong and efficient ‘Retail Supply Chain Management provides a firm foundation and backbone for success in any kind of retail business whether the retailer comprises of street vendors, local grocery stores, supermarkets, automobile showrooms, internet kiosks, home appliance showrooms, direct marketers, etc. A ‘Supply Chain’ is also known as ‘Value the flow and management of resources acros s Chain’ encompassing the retail enterprise for the purpose of maintaining the retail operation profitably. Retail SCM is the art of management of providing the Right Product, At the Right Time, Right Place, and at the Right Cost to the Customer.
- To understand the nuances of retail supply chain management
- To understand the integrative role of technology in driving the retail Supply chain
- To demonstrate how to build a customer-driven retail supply chain for efficient and effective distribution strategies.
- To apply analytical tools and emerging technologies for effective omnichannel and digital channel supply chain profitable strategies
Frontline Executives and MidLevel Managers
Lectures, Case Studies, Simulations, and Discussions in the class
| Unit | Title | Topics | Case Study |
|---|---|---|---|
| 1 | Introduction to Retail Supply Chain Management | Retail Supply Chain-Basics, Consumer Behaviour, Consumption and its impact on Retail Supply chain | Reliance Retail Setting New Retail Standards in India |
| 2 | Customer Driven Retailing Strategy | Retail Formats, Rural Retailing,Retail Analytics; Customer-Driven Retailing Strategy Framework | Growth Implementation Strategies at Shoppers Stop Turnaround of Bata India Limited |
| 3 | Supply Chain Management in Retailing | Inventory Planning, Integrated Supply Chain, Efficient Consumer Response, Collaborative Planning, Forecasting and Replenishment (CPR), Retail Automation | Walmart Retail Supply Chain |
| 4 | Omnichannel Retailing | Distinguishing Multichannel and Omnichannel, Omnichannel Retailing Strategies | Turnaround of Bata India Limited |
| 5 | Online Retailing (ECommerce and MCommerce) | Online Retailing, Online Retailing Models, Drivers and Barriers of Online Retailing | Zara Automated Retailing |
After completion of the course, participants would be able to:
- Understanding retail supply chain management
- Understanding integrative role of tech in retail supply chain
- Ayers, J. B., & Odegaard, M. A. (2017). Retail supply chain management. CRC Press.
- Levy, M., Weitz, B. A., Grewal, D., &Madore, M. (2012). Retailing Management, New York: McGraw-Hill/Irwin.