UG Programme Overview

Programme Vision

To create digitally empowered, analytically strong, ethically grounded, and globally aware business leaders capable of driving transformation in technology-enabled enterprises.

Programme Objectives

  • Develop graduates with a strong foundation in digital technologies, business analytics, and management principles, capable of making informed and strategic business decisions in a data-driven world.
  • Foster entrepreneurial, innovative, and problem-solving abilities through experiential learning, preparing students to address real-world challenges in digital business ecosystems.
  • Cultivate proficiency in emerging technologies such as cloud computing, artificial intelligence, and digital platforms, enabling students to design and implement technology enabled business solutions.
  • Instil values of ethical responsibility, sustainability, and global awareness, ensuring that graduates contribute positively to business, society, and the environment.
  • Promote effective communication, teamwork, and leadership skills, empowering students to excel in cross-functional, diverse, and global business environments.

Salient Features of the Programme

  • An integrated curriculum has been designed to create a strong academic foundation in Digital Sciences and Emerging Technologies with core Business Management courses. A unique blend of technological and analytical expertise with strategic business understanding.
  • The programme offers multiple exit options aligned with diverse career aspirations, providing embedded flexibility.
  • Industry affiliation: The programme goes beyond classroom learning. Through structured industry affiliations, students gain hands-on exposure to develop targeted, industry-aligned competency, ensuring focused expertise that enhances employability and industry readiness.
    • Opportunity to participate in industry-guided problem-solving semesters focused on real operational, strategic, and analytical business challenges.
    • Structured engagement with industry partners to understand organizational workflows, decision hierarchies, and business performance management practices.
    • Continuous exposure to evolving industry trends, digital transformation practices, and emerging business models through this collaboration.
    • Internship opportunities with industry at the end of every year.
  • Industry labs: Students benefit from access to state-of-the-art industry laboratories and facilities, bridging the gap between theory and practice. This experiential learning model ensures that theoretical concepts are transformed into practical expertise aligned with industry expectations.
    • Opportunity to design and implement data-driven decision frameworks enabling students to translate real-world business problems into actionable strategic solutions.
    • Dedicated hands-on management labs including Quantitative Modelling Lab, Business Analytics Lab, Decision Science Lab, Industry Application Lab, and Strategic Thinking Lab.
    • Extensive training in industry-relevant tools and technologies such as Python, Power BI, Advanced Excel, optimization tools, Simulation tools, Generative AI, agentic AI applications, Cyber-Physical Systems and IoT, Information and Communication Technology, Global Digital Business, Digital Strategy, Next Generation Digital Technologies, Quantum Computing, Virtual Reality Design, Digital Twin, Digital Marketing.
  • International engagement: Programme includes the opportunity to engage with global institutions to explore international best practices and develop cross cultural competencies within diverse international contexts.
  • Select students will have the opportunity to avail an integrated BS + MBA programme degree in the 5th year based on academic performance and eligibility criteria. Limited seats will be available and the selection procedure will be based on the Institute norms.